The Secret to Killer Holiday Sales? Giftability.

Hey Boss,

Let me give it to you straight:
Your customer has a checklist of people to shop for RIGHT NOW, and she doesn't have the time to think through the perfect gift for every one of them. The family, best friend, teachers, coaches, sorority sister, you name it.

Make this holiday season easy for your customers by telling them exactly what you have, who it's ideal for, making it gift-ready, and pricing it appropriately.

Let's position your jewelry so it's the most giftable item at your next holiday market and you get to help your customer check a few gifts off of her list!

1. Upgrade Your Packaging (It Matters More Than You Think)

Even if just for December, make a small investment in creating gift-ready packaging. And you can charge your customers a few dollars extra for it, you'll be amazed at how many people are relieved to not have to gift wrap it themselves..

Add one (or more!) of these and watch people perk up:

You're not selling jewelry, you’re selling the relief of checking someone off their list.

2. Tell Your Customers Exactly Who Each Gift Is For

Holiday shoppers are not browsing for “jewelry.”
They’re trying to solve one specific problem:
“I have to buy gifts for 20 people and my brain is mush.”

So spell it out for them. Literally.

Examples you can use:

  • “Gifts under $20 for coworkers”
  • “Safe-for-sensitive-ears earrings for teen girls”
  • “Easy sister gifts”
  • “Teacher gifts that don’t feel like teacher gifts”
  • “Mother-in-law approved” (people LOVE this)
  • “Stocking stuffers that don’t feel cheap”

This isn't about cutesy labeling, it’s about reducing cognitive load so they can make a decision in 3 seconds instead of 3 minutes.

Humans buy faster when they don’t have to think.
Help them think.

3. Price Your Products Around How People Actually Give Gifts

Nobody wants to give a $10 gift.
It feels cheap. It feels like an afterthought.

But $20?
That hits the sweet spot:
thoughtful, small, and affordable without feeling low-end.

Here’s how gift budgets break down in real life:

  • $15–$25 → coworkers, teachers, neighbors, gift exchanges
    (“I need something nice but not serious.”)
  • $30–$50 → siblings, close friends, nieces/nephews
    (“I want it to feel meaningful without blowing my budget.”)
  • $75–$100+ → partners, parents, someone genuinely special
    (“This is my real gift.”)

When you price with these tiers in mind, your customers instantly understand:

  • “This is the right gift for this person.”
  • “This feels appropriate.”
  • “This checks the box.”


By pricing appropriately, you’re giving them permission to feel like they bought the right thing.

You can even create a few:

  • “Gifts under $25”
  • “Meaningful gifts under $50”
  • “Something special ($75–$100+)”

These price anchors help customers self-sort without needing to ask a single question.

4. Want Gift-Ready Products That Sell Themselves?

My hypoallergenic earrings and stretch bracelets are absolute holiday workhorses — quick to package, high margin, and perfect for gifting.

And don’t forget:
A well-packaged $20 product can feel like a $40 product with the right presentation.

Your Action Item:

Choose ONE of these (don’t overthink it):

  • Add a “gift-ready” packaging element
  • Print a sign telling shoppers who each item is perfect for
  • Price according to gifting tiers

Small changes → bigger sales, same effort.

Want Personalized Eyes on Your Business?

If you want help applying these tactics to YOUR booth, YOUR inventory, and YOUR customers…

I offer 30-minute strategy calls focused specifically on improving your client experience and making your products easier to sell.

One Last Thing (because I love this community)

Tell me — what’s your biggest holiday struggle right now?
Packaging? Pricing? Talking to customers? Time management?

Email me at hello@shopkaunis.com and spill! I read every message, and I love hearing from you.

You've got this,
Nikki ✨

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